With over two decades of experience, Pure Gold jewellers has matured over the years and currently operates over 100 stores in the Middle East and India. Our mission is to consistently delight the customer with best in Service, Design and Quality at most competitive Prices that will stay unprecedented. Pure Gold has won many awards and accolades including "Best Service Performance Brand" in the Large Business Category by the Department of Economic Development, Government of Dubai for four consecutive years since 2008 and Super Brand award for 2009, 2010, 2011 and 2012.  These award is a recognition of Pure Gold Jewellers excellent standards of customer service and our ethical best practices. Pure Gold is currently in the UAE, Oman, Kuwait, Bahrain, Qatar and India with plans to expand further across the Middle East region.