Nayomi was founded in 1992 as a single lingerie store, and has evolved into a distinctive, leading brand within the region. It offers a number of key lines including fashionable lingerie, luxurious nightwear, stunning bridal ensembles, unique bath wear and slippers and exotic perfumes.

Nayomi, which means ‘soft and delicate’ in Arabic, uses different fabrics, from cotton and satin to silk and chiffon. All the prints are unique to Nayomi.

Launched in the Kingdom of Saudi Arabia, the brand now has a strong presence in UAE, Qatar, Oman, Bahrain, Kuwait and Libya through 185 stores across the region.

“Nayomi is a proudly Middle Eastern brand, designing glamorous lingerie and nightwear for the Middle Eastern Woman, a brand that is all about romance and femininity and wholeheartedly respects the natural beauty of women.”